When compared to meat, plant-based meat has less than 1% of the market share. This might appear negligible, but this is not when you consider how fast it grew in the last couple of years. Also, you must know that major transformations are underway as many meat producers and fast-food chains are making a significant investment in this new type of meat. Besides, the US plant-based meat market is worth 5 billion dollars, and this is poised to balloon in the coming years. Read on to know why plant-based meat is the food of the future.
An Overview Of Plant-Based Meat
Plant-based meat has reached a point where they are competitive with animal-based meat. They taste like the regular ones, they are priced competitively, and they are easily accessible. Due to these reasons, a lot of people, as well as restaurants, are using them. The criteria used for assessing the quality of plant-based meat are texture, taste, appearance, and protein content. Based on these qualities, it can be classified as meat, and as the industry matures, the difference between the two will blur.
Reasons Why Plant-Based Food Will Be The Food Of The Future
Breakthroughs In Ingredients:
Many brands have developed plant-based meat that tastes like real meat, and this was achieved after years of experimentation. They can replace meat with ingredients like pea protein and soybean roots. Also, some brands were able to create burgers that bled with an iron-containing molecule called heme; it is made using soybean root. Similarly, some restaurants use seitan, i.e. wheat gluten for replacing chicken in plant-based chicken sandwiches. Furthermore, tempeh can be processed to resemble ground beef.
Major meat producers, restaurants, and fast-food chains have identified the potential of plant-based meat, and they are making significant investments in plant-based alternatives. For example, meat-producing companies like Tyson have invested in companies producing plant-based meat. Due to these reasons, R&D of plant-based meat is accelerated to produce better products that mimic meat in almost all possible ways.
Nowadays, almost all the top burger chains have their plant-based burgers. For example, Burger King has Beyond Burgers, White Castle has Impossible Burgers, and Wendy’s is experimenting with plant-based meat alternatives in their menu. Moreover, burgers are the perfect entry point for plant-based meat because of the great margin of profit.
The plant-based meat industry has the potential to tackle world hunger by avoiding long-term food insecurity.